The full-range brand for distributors who need to cover the whole shelf with one supplier. Dry, wet cans, wet trays and cat litter — under one European brand with character.
is cool!
Most premium brands cover one segment. Petcool covers four — dry food, wet cans, wet trays and cat litter. For a distributor, that means fewer suppliers, cleaner purchasing, and a coherent shelf that works for pet shops, supermarkets and wholesale alike.
Complete formulas for every life stage — adult, puppy, senior, mini breeds, cats.
Real meat chunks in gravy — dog and cat recipes, built for mass retail rotation.
Premium positioning in recyclable aluminium trays — chicken, beef, salmon for dogs (300g) and cats (100g).
Premium clumping bentonite — 5 L and 10 L. Under its own sub-brand.
Petcool is not another beige-bag brand. It's the one that stands out on shelf, rotates because shoppers pick it up, and earns reorders. Character is a commercial argument.
— the Petcool crew
From everyday Essential to active Pro Energy, plus Cats, Mini, Daily Fresh, Supreme Mix and Junior. Each bag addresses a specific life stage or need — so your shelf stays complete without going multi-supplier.
Complete food for adult dogs — chicken & rice, balanced nutrition.
Delicious meal for small-breed adult dogs — adapted kibble, tailored nutrition.
Daily nutrition for adult dogs — chicken-based, everyday format.
Meat & vegetable mix for adult dogs — medium to large breeds.
Super food for active and working dogs — 32% protein, muscle support.
Complete food for growing puppies — chicken, 30% protein, balanced growth.
Delicious and balanced nutrition for adult cats — chicken 75%, taurine 850 mg/kg.
Because boring doesn't sell. Because shelves need personality. Because pets — and the people who feed them — deserve a brand with character.
Trays for premium positioning, cans for mass rotation. Dog and cat recipes across five protein profiles — chicken, beef, salmon, tuna and variety.
Five recipes across dog and cat. Peel-off aluminium lid, recyclable format — ideal for pet specialty retail.
Five recipes focused on cats — the category with the highest rotation in mass retail. Visible quality, meaty aroma.
Sanicool is Petcool's clumping bentonite cat litter — high absorption, odour control, clean handling. Sold under its own brand architecture because the litter shopper is not the food shopper.
Petcool is built for distributors who want growth without complexity — volume products that rotate fast, a full category covered from one supplier, and a brand that stands out on shelf.
"Is cool!" is not a slogan — it's a shelf strategy. Petcool stands out in a sea of beige premium and grey discount brands. Easier reorder, better rotation.
Dry, wet cans, wet trays and cat litter in one brand family. Your customer gets the whole pet food aisle without spreading across five different suppliers.
Competitive landed cost and retail-friendly positioning. Not entry-level grocery, not superpremium specialty — Petcool sits in the sweet spot where the volume actually is.
Check Petcool territory availability and receive full landed-cost estimates, container configuration and commercial support within 48 hours.
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